Customer Survey

Part 1 — Getting to know you

Life stage & demographics

What's your age range? *

18–24 25–34 35–44 45–54 55–64 65+

What's your current life stage?

Single Single with kids In a relationship – no kids In a relationship – with kids

Where do you live?

Urban Suburban Rural

Which best describes your work situation?

Full-time Part-time Self-employed Student Retired Not currently working

Media & culture

Which streaming services do you use regularly?

Netflix Disney+ Prime Video Apple TV+ YouTube Other

What are 1–3 TV shows or films you've loved recently?

Do you listen to any podcasts? Name a couple if so.

Which social platforms do you use most?

Instagram TikTok YouTube Facebook X Pinterest LinkedIn None

Do you follow any creators or public figures whose taste you trust?

Lifestyle & interests

What do you do in your spare time?

Fitness Cooking Gaming Reading DIY Travel Gardening Music Other

When you last went on holiday, what kind of trip was it?

City break Beach Countryside Abroad, further afield Staycation

Who was it with?

Solo Partner Family Friends

How would you describe your household's spending style right now?

Careful Balanced I treat myself when I can Spend freely on things I love

Purchasing context

Besides us, which brands do you buy from most in this category?

What matters most to you when choosing a brand like ours?

Price Quality Sustainability Convenience Customer service Brand values Recommendations from others

How did you first hear about us?

Social media Search Friend or family Advert Founders Influencer Other

Part 2 — About us

Current perception

Overall, how do you feel about us?

Love the brand Like the brand Not sure Not for me

What's the one thing you'd tell a friend about us?

Is there anything that puts you off, or that we could do better?

How likely are you to recommend us to a friend?

Future wants

What would you like to see more of from us?

New products More content & inspiration Loyalty rewards Sustainability info Sales & discounts Behind-the-scenes Collaborations Other

If we could improve one thing about your experience with us, what would it be?

How do you prefer to hear from us?

Email Social media SMS Post I'd rather not

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Customer Survey

Part 1 — Getting to know you

Life stage & demographics

Media & culture

Lifestyle & interests

Purchasing context

Part 2 — About us

Current perception

Future wants

Almost done

Create your account

Customer Survey

Part 1 — Getting to know you

Life stage & demographics

Media & culture

Lifestyle & interests

Purchasing context

Part 2 — About us

Current perception

Future wants

Almost done

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