At REASN, we believe fashion has the power to inspire confidence, community and creativity - but it also carries a responsibility to the people who make it and the way we create it. 

That’s why sustainability is woven into every decision we make, from some of the fabrics we select to the partners we collaborate with, to the way your order arrives at your doorstep.

We don’t claim to have all the answers, but we are committed to constant progress. 

Every collection, every choice, every action is driven by a single principle: there must always be a reasn.

We’re proud to share that REASN is part of Sedex.

For anyone who doesn’t know, Sedex (Supplier Ethical Data Exchange) is one of the world’s leading platforms for improving ethical and responsible business practices in supply chains.

What that means in simple terms:

Basically - when you shop REASN, you can feel confident that what you’re wearing is made with care, respect and fairness for the people behind it.

We design pieces to be worn, loved, and kept, not disposed of. Where we can, we make considered choices with our fabrics - including the use of recycled materials and more sustainable yarns where possible. Our goal is durability: garments that remain relevant in style and strong in structure, season after season. 

We work closely with trusted manufacturers who share our values. Every partner we collaborate with is carefully selected based on their commitment to fair wages, safe working conditions, and responsible practices.

Instead of overproducing, we create limited production runs. This helps us avoid excess stock and reduces waste, ensuring each piece has genuine value and purpose.

All of our packaging is designed with the same attention to detail as our clothing: minimal, refined and kind to the planet. We use recycled paper mailers and biodegradable garment bags.

Many of our packaging elements are designed with a second life in mind, whether that’s storage, gifting, or recycling back into the system.

Shipping is one of fashion’s biggest challenges. We continually assess our supply chain to reduce unnecessary transport and limit carbon impact. Where possible, we consolidate shipments, use lower-impact routes, and offset emissions.

We’re committed to sharing our journey openly, not just the wins, but the challenges too. Because sustainability is not a destination, it’s a continuous practice.

Sustainability is a journey, and we are only at the beginning. But every small shift, from fabric choices to packaging innovation, adds up to something greater.

At Reasn, our promise is simple: to create with purpose, to always keep improving and to design pieces that help you feel confident in every way you wear them.

Everything happens for a reasn. Let’s make sure one of them is making choices that matter.